Not surprisingly, as more and more people embrace shooting stills and motion with HDSLRs, the interest in lighting products grows at a record pace. And many are discovering—and singing the praises of—LED lighting. While many HDSLR users’ initial exposure to LED lighting is often with the small units which can be seated in the camera hot shoe, those lighting applications are merely the tip of the iceberg in terms of applications for still and motion work. LED lighting, which is short for Light Emitting Diode, has become a staple in the film and broadcasting industry. I approached A.J. Wedding of ESS, the worldwide distributor of LEDZ products, to talk about the LED market and their unique product range.
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